How to Promote Your Event on TikTok

With more than 500 million active monthly users globally, TikTok, a rapidly expanding social media site, is creating quite a stir. TikTok is here to stay since it is the most downloaded app on the App Store. How then can you benefit from this trend?

Thankfully, the digital marketing professionals at Land Digital have created an easy-to-follow, step-by-step guide on using TikTok to advertise your next event. Everything from catching viral trends to creating a successful video strategy is covered in their handbook. You may use TikTok's power to improve the digital promotion of your event by thoroughly understanding how it works.

what is TikTok?

It's crucial to first comprehend the TikTok platform in order to effectively adapt your event marketing strategy to it. So let's dissect it...

TikTok is a relatively new social networking platform that specializes in quick, user-made films that are only 15 seconds long. Similar to other social networking sites, it allows users to like, share, and comment on content made by friends, celebrities, and influential people. The platform's algorithm fills users' feeds with material from the accounts they follow as well as the hottest viral video trends, making it perfect for enhancing organic viral reach and encouraging small-scale community involvement. You may maximize the impact of your event marketing approach by being aware of how TikTok functions.

Why is it so popular?

The software, which was originally released in China in 2016 under the name "Douyin," was renamed as TikTok for the international market a year later. The #TumbleweedChallenge that American talk show star Jimmy Fallon gave on The Tonight Show in 2019 was what caused the app to see a big increase in popularity. Through the use of TikTok's distinctive and varied video editing features, users from all around the world contributed to the viral trend, garnering over 8,000 entries and 10.4 million views.

The app's unique features unquestionably contribute to its allure. With its integration with the Musical.ly app, TikTok provides a variety of entertaining editing choices, including the opportunity to record your response as you watch another video and the usage of audio from other videos or songs. To make their videos stand out, users can experiment with a number of creative tools.

how can you use TikTok to promote your event?

It is obvious that using TikTok to promote events calls for a creative, distinctive, and inventive approach to event marketing. It's critical to think about your event's target demographic in order to assess whether the platform can provide conversions in the form of attendees.

Unsurprisingly, teens make up the majority of TikTok's user population, with 41% of users between the ages of 16 and 24. If this is not your core audience, this platform is not completely useless. The number of adults using the app increased by 5.5 times in the USA alone in just 18 months. Doing market research on your target audience to better understand their app interactions is the first step if you want to become a promotion professional. This will assist in determining whether TikTok is a useful platform for audience targeting.

Method 1 – Jump on a viral trend

There are several ways to use TikTok to effectively promote your event if you've determined that it's a good platform for reaching your target audience. As was already mentioned, TikTok's propagation of viral trends is one of its key draws. Participating in these trends is thus an efficient method to raise brand awareness and promote your event.

A topic feed that enables users to filter articles by topic or hashtag is available on the app's interface. The associated hashtag will show up in this topic stream when a trend goes viral and rise in prominence over time. This implies that additional users will follow this trend, increasing the number of views on your movie. Your posted video should emphasize innovation and pleasure rather than simply marketing your event. By doing so, you can generate interest in and raise the profile of your page.

A video can easily be posted. With the fun editing tools, you may record a 15 or 60-second clip and then add filters, set timers, or even slow down or speed up the recording. You can also upload a pre-existing video from the library on your phone.

It's time to upload your video after you're satisfied with it. The procedure is comparable to Instagram's. You should be sure to use the appropriate hashtag for the viral trend you are following when adding a caption to your video. After that, simply click the "publish" button to go live.

Your video will appear in users' hashtag searches. If you catch their interest, they might go to your page where you can advertise your event with photographs and a profile. Keep in mind that this strategy focuses more on building a brand presence and advertising your event through high engagement than it does on promoting your event through the video material you generate.

Method 2 – Create your own hashtag

Instead than just following a trend, think about coming up with your own hashtag challenge. You may make brand ambassadors from your own followers by coming up with a unique and amusing theme for a video that your audience will want to participate in. Your reach to all of their followers will increase as a result of the videos they post utilizing your hashtag. Make sure this hashtag challenge is pertinent to your event. If you're organizing a music event, you might design a dance contest that uses a song by the main artist.

Promote your challenge on all of your social media platforms because this technique calls for a certain level of audience interaction. Linking your Facebook, Instagram, and Snapchat accounts will make it simple for you to share the challenge there. You can entice participation by providing a prize for the best submission, such as free admission to your event, a free upgrade, or free goods for attendees.

Method 3 – Create a TikTok strategy

Instead than depending merely on greater page exposure, it's critical to develop content that explicitly promotes your event if you want to effectively advertise it on TikTok.

Start by creating a hype video for your event, using creativity and innovation to create attention, and providing crucial information like ticket links in the video description.

Include a longer-term upload strategy with your hype video to entice visitors to return to your page. Videos introducing the lineup of performers or special guests might be made available, or as the event date draws closer, teaser information could be slowly released. Enable comments on your videos, which may be done on the upload screen, to foster more engagement.

Also, it's critical to routinely check your messages because viewers may contact you via your TikTok page after viewing your material. Your inbox is located at the base of the interface.