Is there a best time to post on TikTok?
TikTok's main interface, the For You tab, succeeds in providing a tailored content mix for each user. Yet, the films mentioned there are usually no more than a few days old. As a consequence, knowing when your audience is most likely to be engaged on the app is critical for optimizing your results. Understanding their location (including time zones) and online activity is required.
Yet, obtaining a large audience on TikTok requires more than simply time. The frequency with which you publish might also have an effect on the platform's algorithm and the engagement of your followers. TikTok suggests uploading 1 to 4 times each day, but finding the optimal schedule that pleases both the algorithm and your admirers necessitates diligent monitoring of your success.
There are particular hours and days that are more productive than others. Continue reading if you are beginning from scratch and do not have any past data to compare against.
Overall best time to post on TikTok
We discovered that Thursday at 7 PM is the best time to publish on TikTok for the maximum degree of interaction after running trials and evaluating 30,000 posts. If you intend to publish more regularly, we've broken out the optimal posting times for each day of the week.
Best time to post on TikTok on Monday
Our analysis indicates that the best time to post on TikTok on Monday is 10:00 PM. TikTok users appear to begin their work week strong and then wind down with some lighter fun in the evening.
Tuesday's optimum posting time is 9:00 AM, with engagement peaking in the early hours of the morning, beginning at 6 AM. On Wednesday, the optimum time to post is 7:00 AM, once again appealing to the early audience.
Thursday at 7:00 PM is TikTok's busiest workday, so that's the best time to publish. Friday's greatest time is 3:00 PM, however involvement is continuous throughout the afternoon beginning with lunch hour.
It's worth noting that these are only averages, since TikTok distributes content to a worldwide audience across several sectors. As a result, don't assume that your followers share your time zone or a comparable work or sleep routine. Publish when they are online, not whenever you have time.
Furthermore, we discovered that the optimum times to post on TikTok varied greatly from those on Instagram. While many of the greatest times to post on Instagram are between the hours of 9 a.m. and 5 p.m., TikTok has more early morning and evening peaks.
Note that each audience and group has their own TikTok activity patterns. Thus, start with these hours and then utilize the recommendations below to determine the optimal publishing times for your target audience.
Tips on finding your best time to post on TikTok
Based on your account's historical data, Hootsuite may deliver customised recommendations for the ideal times to publish on TikTok. When using Hootsuite to schedule a TikTok video, the software will propose three best publishing times based on previous interaction and views. Furthermore, Hootsuite's Planner lets you see all of your scheduled TikTok posts alongside material for other social networks.
If you prefer a do-it-yourself strategy, you may look at your best performing TikToks to see when your audience prefers to upload. Examine your TikTok data to spot patterns in views and engagements at various publishing times. TikTok Analytics' Video Views area is an excellent location to start your search. To receive audience and performance insights, you must have a Pro TikTok account.
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