TikTok TopView Ads: The best branding advertising solution
Have you ever seen an advertising while using topview tiktok? You most likely have, and this is known as a TikTok TopView ad. It is an excellent advertising format for, among other things, branding campaigns, product launches, and marketing during peak sales seasons. Further information about tiktok top view ad style can be found in the following article.
What is TikTok TopView ads?
TikTok's TopView or top view tiktok ad ad format is the app's most exclusive ad format, and it is the first video that users see when they open the app (not to be mistaken with Top Feed). These commercials are 5-60 second videos that play instantly when you activate the app and effortlessly transition into the For You stream, allowing your brand to shine and provide an unrivaled watching experience without competing content.
TopView advertisements are a sort of reservation ad, as opposed to regular In-feed ads, which are dispersed through an auction mechanism. This means you pay a certain fee to ensure your ad receives a specified amount of impressions, ensuring the exposure you seek. Keep in mind, however, that flat-rate pricing is less customizable and frequently more expensive than hourly pricing.
Are TikTok TopView Ads effective?
Because of its capacity to catch intense attention, the TopView ad style is ideal for high-impact branding and sales efforts. This format is not appropriate for day-to-day marketing, and marketers should guarantee that they use it effectively by generating long-lasting creatives.
TopView advertising are ideal for huge brands wishing to make a strong first impression on TikTok consumers. TopView is an amazing approach to get the word out when a business wants to (re)launch a product or acquire a competitive edge during peak sales seasons. Although TopView is more expensive than other forms of ads, it gives a convenient way to achieve important branding goals.
TopView commercials are great for a variety of occasions, including:
Important branding events
Peak season marketing Product (re)launches Reputation building
Furthermore, TikTok has recently announced that some adult product categories, such as dating apps, condoms, and alcohol, would soon be featured on its premium placement, allowing these products to benefit from the TopView ad format.
TikTok TopView ad features
Despite the potential benefits of the TopView ad format, the ad itself is not the sole determining factor for achieving your business objectives; your creatives are equally critical. Here are some essential points to remember about TopView ads:
Each user sees a TopView video only once per day.
Users have the option to skip ads by clicking the "Skip" button in the top right corner of the screen after 3 seconds or by swiping up.
The link-click format can help direct users to increase conversion rates and traffic for landing pages, hashtag challenge pages, and other relevant pages.
Important branding events
Peak season marketing Product (re)launches Reputation building
Furthermore, TikTok has recently announced that some adult product categories, such as dating apps, condoms, and alcohol, would soon be featured on its premium placement, allowing these products to benefit from the TopView ad format.
TikTok TopView ads formats & specs
When using TikTok TopView advertisements, it is critical to confirm that your creatives correspond to the following standards, according to TikTok's conventional guidelines:
Duration: up to 60 seconds
9:16, 16:9, or 1:1 aspect ratio
Resolutions: 960x540 pixels, 540x960 pixels, and 640x640 pixels
File types include.mov,.mp4,.3gp,.mpeg, and.avi.
Bit Rate: 516 kbps Video Size: 500 MB
Successful TikTok TopView ads case studies
When using TikTok TopView advertisements, it is critical to confirm that your creatives correspond to the following standards, according to TikTok's conventional guidelines:
Goals:
Balenciaga is known for its avant-garde, high-quality couture, and the company's goal was to use TikTok TopView to enhance brand recognition among a new audience and to be the first luxury brand to test and execute it.
Solutions:
Balenciaga launched a shopping campaign in France and the United Kingdom using TikTok TopView commercials. As the program was opened, the TopView advertising took over the entire screen and were paired with popular sounds to attract the user's attention. Balenciaga also made use of TikTok Instant Page to allow users to buy without leaving the platform.
Results:
Around 23 million impressions were created across the UK, France, and Italy, with an average click-through rate (CTR) of approximately 18% across markets and 20.56% in Italy. In addition, the campaign had over 25 million video views and 4.5 million shop page visits.
Goals:
CELINE intended to showcase its latest seasonal collections to younger audiences on TikTok by live-streaming its runway show from Monaco in a unique and entertaining way.
Solutions:
CELINE created four compelling TopView ads that featured its models amid the stadium's beautiful architecture. The creative was completed with Princess Nokia's popular song "I Like Him," and a "Watch Now" callout directed to CELINE's official TikTok profile.
Results:
The campaign received 52 million impressions and 22.9 million views of the 2-second video. For two days, the average CTR was 17.74% across four markets.
How to Create TopView Ads:
TopView ads are part of the Brand advertising solutions, and because they are a type of reservation ad, TikTok must approve them. You'll need to work with Mega Digital to put up TopView advertisements.
Comments
Post a Comment