Understanding TikTok LIVE Gifts: How They Function

TikTok LIVE Gifts is a feature that allows viewers to show appreciation for your videos by reacting to them. It's a popular way for emerging TikTokers to make money on the platform and is a significant source of income for popular performers. To see how much you can earn from your TikTok account, use our TikTok Influencer Earnings Estimator. Additionally, check out our list of Highest Paid TikTok Influencers to find topic influencers by niche and location.

Understanding TikTok LIVE Gifts: How They Function and How to Use Them

Understanding TikTok LIVE Gifts: How They Function

TikTok LIVE gifts are a way for fans to show appreciation to their favorite creators during a live video. To receive gifts, creators must first activate the LIVE Gifting feature. These gifts can also be converted into Diamonds, which can be redeemed for money on TikTok. The sender of LIVE gifts must adhere to the platform's Virtual Items Policy. However, in the European Economic Area, Switzerland, and the UK, TikTok has replaced this policy with the Coins Policy and the Rewards Policy which came into effect in June 2022. These policies pertain to the purchase and use of virtual Coins to activate or access other virtual items or services on TikTok. The Coins Policy also includes information on buying and using Coins, as well as rules on withdrawal rights, refunds, and guarantees.

The Rewards Policy on TikTok is primarily relevant for influencers and content creators in European countries. It outlines the requirements for collecting rewards on the platform, including participation in incentive programs offered by TikTok to encourage engagement and the creation of high-quality content, including through TikTok LIVE streams. The policy covers key areas such as:

⦁ Eligibility for participation in a program

⦁ Ways to participate in a program

⦁ Termination and suspension of participation

⦁ Procedures for collecting rewards

⦁ Uses for Diamonds

⦁ Diamond Payment Process

⦁ Alterations to a program

The Virtual Items Policy, which is still in effect for most countries outside of the European Economic Area, Switzerland, and the UK, and India, covers similar topics as the new Coins and Rewards policies implemented in the European regions.

What is TikTok Creator Next?

To be eligible for Creator Next, a program designed to assist TikTok creators in monetizing their content, you must meet certain criteria:

⦁ Creator Next must be available in your location.

⦁ You must be 18 or older (19 in South Korea, 20 in Japan).

⦁ You need to meet a minimum number of followers and video views.

⦁ You must have posted on TikTok at least three times in the last 30 days.

⦁ Your account must be in good standing, following TikTok's Community Guidelines and Terms of Service.

⦁ Business Accounts are not eligible to participate.

To apply for TikTok Creator Next, if you believe you meet the eligibility criteria:

1. Tap on "Profile" located at the bottom right of your TikTok screen

2. Tap on the "3-line" icon in the top right corner to access your Settings

3. Tap on "Creator Tools" then tap "Apply"

4. Follow any on-screen instructions

Once accepted into TikTok Creator Next, you will have access to the following features:

Creator Fund

Creator Marketplace

Video Gifts

LIVE Gifts

Tips

How to Set up LIVE Gifts on TikTok

To enable and set up LIVE Gifts on TikTok, you must meet the age requirement (18 or older in most regions) and follow these steps:

Tap on "Profile" located at the bottom right of your TikTok screen

Tap on the "3-line" icon in the top right corner to access your Settings

Tap on "Creator Tools", then tap "LIVE Gifts" and follow the on-screen instructions

To approve receiving Gifts on your other videos, repeat the above steps but in step 3, tap on "Video Gifts" then tap "Turn on Video Gifts" to activate the process.

How People Can Send You Gifts During a LIVE Stream

To receive LIVE Gifts while streaming on TikTok, you must first enable the feature in your settings. This allows viewers to show their appreciation by sending gifts during your live video. The process to enable this feature involves:

Tap on the Profile icon in the bottom right corner of the screen.

Tap on the hamburger icon in the top right corner to access your settings.

Tap on Creator Tools and then select LIVE Gifts.

Follow the on-screen instructions to complete the setup process.

It's worth noting that in some regions, TikTok's Virtual Items or Coins Policy applies and there are certain restrictions for those who can collect diamonds through LIVE Gifts. Additionally, the sender of the gift must comply with the policy to send the gift.

Collecting Diamonds Through LIVE Gifts

You have enabled LIVE Gifting on your account

You comply with TikTok's Virtual Items/Coin policy if you are located in the European Economic Area, Switzerland, or the UK

You meet any other requirements set by TikTok for receiving Diamonds from LIVE Gifts

Keep in mind that Diamonds can be redeemed for money from TikTok, but the amount you can receive is subject to change and depends on the region you are located in.

To be eligible to receive Diamonds through LIVE Gifts on TikTok, you must meet the following requirements:

Be enrolled in the Creator Next program

Live in a region where LIVE Gifts are available

Be at least 18 years old, with exceptions for South Korea (19 years old) and Japan (20 years old)

Have an active account for 30 days or more with a minimum of 1,000 followers

Have an account that is in good standing and adheres to TikTok's Community Guidelines and Terms of Service

Not be streaming live on a TikTok Business Account.

Exchanging Diamonds for Cash

TikTok's policy prohibits the purchase, transfer, or assignment of Diamonds to any other user. Diamonds can only be earned or withdrawn for monetary compensation at a rate determined by TikTok. Creators can check their Diamond balance at any time and withdraw them by linking a PayPal account. The European Rewards policy also has similar restrictions.

What Other Types of Gifts Can Viewers Make on TikTok?

To send a Gift on a traditional pre-recorded TikTok video, viewers can follow these steps:

Tap the Comments icon on the video they're watching

Next to "Add comment...", tap the Gift icon

Choose from Classic or Premium gifts

If necessary, tap Recharge to add Coins and follow the instructions

Write a comment and tap Send

It's important to note that not all types of TikTok videos are eligible for Gifts. Specifically, Duet and Stitch videos, ads, sponsored content, and videos that violate TikTok's Community Guidelines are ineligible for TikTok Gifts or TikTok LIVE Gifts.

Best Practices for Gifting

To show appreciation for a pre-recorded video on TikTok, viewers can follow these steps:

Tap the Comments icon on the video they're watching

Next to the "Add comment..." field, tap the Gift icon

Select a Classic or Premium gift to send

If necessary, tap Recharge to add Coins

Write a comment and tap Send

It is important to note that not all types of videos are eligible for TikTok Gifts. These include:

Duet and Stitch videos

Ads, sponsored content, or promoted posts

Videos that violate TikTok's Community Guidelines

TikTok encourages its users to give gifts to its creators and streamers, but also encourages creators to engage in best practices to avoid misuse. These include:

Showing appreciation for audience gifts

Avoiding making promises for gifts or follows in exchange for actions such as following or sharing a live stream.